It’s no secret that sales of sedans are on something of a decline. As drivers flock towards crossovers, SUVs, and trucks, sedans are being left behind. While competitors are abandoning sedans, General Motors is holding out and committing to the segment.
While Ford and Fiat Chrysler have completely cut sedans from their lineups, General Motors is reaffirming its commitment. Sedans are GM’s way of introducing drivers to other offerings. As of right now, there are around four million buyers still set on purchasing a sedan.
“It’s a pretty big opportunity for us,” said Steve Majoros, Chevrolet marketing director. “If other competitors are leaving, we’re very happy to pick up that business, and we’ll certainly do that.”
General Motors plans to invest in future entries of their compact and midsize segment offerings. As of now, Chevrolet is working on updating the Spark, Cruze, and Malibu cars. The new sedans are expected to hit the market for the 2019 model year. The new Buick Regal TourX and Regal Sportback are just two recent examples of GM’s commitment to passenger cars.
While the sedan segment will likely stabilize in the near future, General Motors isn’t betting on sedans alone. The automaker plans to add more crossovers and SUVs in the coming months. The Chevrolet Blazer is expected to make its debut in early 2019.
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